We matched your real photo library against every image in the content plan, then had a creative team review each match by eye. Most slots are now backed by real ETS photos. This is the short, specific list of shots that would replace the last AI placeholders — plus the footage worth gathering from real families over time.
2,077 photos across Mankato, Northwest Metro, Southeast Metro, and Cashman — and 87% have ETS branding visible in frame. The library is strongest exactly where it should be: athletes training.
Every photo match was reviewed visually against its brief — not just by tags. Here's where the 106 slots landed.
These are the photo types the content plan leans on that the current library is thin or missing on. None are exotic — they're a half-day of intentional shooting at any location.
Your "see the data / show me the force plate" story is the backbone of the Evidence-Seeker content — but the library has essentially one usable force-plate-with-data photo. Eleven different posts all wanted that single image. This is the highest-leverage shoot.
The "Same Coach, Every Season" and owner-coach posts need the coach clearly leading a group of mixed-age athletes, plus the "older athlete helping a younger one" mentorship beat. You have great solo-athlete and 1-on-1 coaching shots, but few that show a coach running a full floor — and none with the scripture-wall / phones-in-bucket props the briefs call for.
Only 13% of the library is landscape — so YouTube thumbnails (16:9) and wide formats have to crop a tall portrait into a thin strip, which cuts off heads and the force plate. A few deliberately wide shots of the key scenes fixes this permanently.
Eleven slots are testimonials and consultations — a real parent telling her story, a director walking a parent through a report. These can't be staged from the training library; they're authentic footage worth collecting from real families and directors as you go.
Testimonial-style posts, parent-consultation scenes, and director-to-camera stories. The AI placeholders are on-brief and fine to run in the meantime — but a steady trickle of real testimonial photos/clips from parents and directors will make these the most trust-building content you have.